Rajendra Srivastava

Raj Srivastava

LogoRajendra Srivastava named Dean of The Indian School of Business - July 31, 2015 - Press Release

 

Areas of Expertise

  • Financial Impact of Market Assets
  • Marketing Strategy
  • New Product Development and Innovation
  • Digital and Social Media Strategy
  • Pricing Brand Strategy
  • Luxury Marketing
  • Service Excellence
  • Consumer Behaviour
  • Business Models and Market Making

 

Appointments

  • 2015 - Dean of The Indian School of Business
  • 2015 - LKCSB Chair in Marketing Strategy and International Business, Singapore Management University
  • 2009 - 2015 Provost and Deputy-President (Academic Affairs), Singapore Management University
  • 2008 - 2009 Provost and Vice President for Academic Affairs, Singapore Management University
  • 2008 - Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University
  • 2003- 2010 Roberto C. Goizueta Chair in Marketing and e-Commerce
  • 2004 - Executive & Founding Director, Emory Marketing Institute
  • 2002 - Now ISBM Research Fellow, Smeal College of Business, Penn State
  • 2000 - e-BRC Research Fellow, Smeal College of Business, Penn State
  • 1983 - Research Fellow, IC-Sq. Institute, UT-Austin

 

Education

  • 1979 Ph.D. (Business Administration), University of Pittsburgh
  • 1978 MBA, University of Pittsburgh
  • 1974 MS (Industrial Engineering), University of Rhode Island
  • 1972 B.Tech. (Mechanical Engineering), Indian Institute of Technology , Kanpur

 

Awards, Recognition and Honors

  • Sheth Foundation Best Paper Award for Journal of the Academy of Marketing Science (Volume 37, 2009) (May 2010)
  • AMA-Sheth Foundation Award for the Journal of Marketing article written in the previous five to ten years that is judged to contribute most to the marketing discipline (2006)
  • Mahajan Award for Career Contributions to Marketing Strategy by the American Marketing Association, Strategy SIG (2004)
  • Marketing Science Institute/Paul Root Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the practice of marketing
  • Maynard Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the development of theory in marketing
  • Alpha Kappa Psi Award, by the American Marketing Association for 1984 Journal of Marketing article judged to contribute most to the practice of marketing .
  • University of Texas CBA Foundation Award for Outstanding Research Contributions (ORC) (1993). The ORC award was made for career contributions to the field of marketing strategy
  • University of Texas Research Excellence (RE) (2002). The RE award was made for research on a specific program – in this case, financial impact of marketing strategy on corporate financial performance.

 

Selected Journal Articles (Refereed)

  • "Marketing Strategy and Wall Street: Nailing Down Marketing's Impact," Journal of Marketing , Special Issue on Marketing Strategy and Wall Street (2009), 73 (Dominique M. Hanssens and Roland T. Rust)
  • "Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72 (November 2008), 49-64 , (S. Cem Bahadir and Sundar Bharadwaj)
  • "Market-based Capabilities and Financial Performance of Firms: Insights Into Marketing's Contribution to Firm Value," Journal of the Academy of Marketing Science, (September 2008) (Sridhar Ramaswami and Mukesh Bhargava ) (Sheth Foundation Best Paper Award)
  • "Linking Brand Equity to Customer Equity" (2006), Journal of Service Marketing, Vol 9, Number 2, November 2006, 125-38. (With Leone, Robert P., Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister)
  • "Measuring Marketing Productivity: Current Knowledge and Future Directions," Journal of Marketing 68, 4, (October 2004), 76-89
  • "The Integrated Networks Model: Explaining Resource Allocations in Networked Business Markets," Journal of Marketing, 67, 1 (January 2003), 29-45
  • "Linking Customer Assets to Financial Performance," Journal of Services Research 5, 1 (August 2002), 26-38
  • "Resource-Based View and Marketing" Journal of Management, 27, 777-802, (Special Issue on Resource-Based View Retrospectives, 2001)
  • "Marketing, Business Processes and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing," Journal of Marketing, 63 (Special Issue 1999), 168-179
  • "A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics," International Journal for Research in Marketing, 16, 95-111
  • "Marketing Orientation and Organizational Performance: Is Innovation a Missing Link?" Journal of Marketing, 62 (October 1998), 30-45
  • "Market-Based Assets and Shareholder Value: A Framework for Analysis," Journal of Marketing, 62 (January 1998), 1-14 ( MSI /Paul Root , Maynard and AMA-Sheth Foundation Awards)


See also:

Rajendra Srivastava of SMU to be new dean of Indian School of Business, Economic Times Jul 31, 2015

"Rajendra K. Srivastava | Connecting the leaders of India and Singapore" in LiveMint

 

LinkedIn profile

 

 

 

 

 

 

(c) Raj Srivastava, 2015.
All Rights Reserved.
Site: Double Loop Marketing